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Meet the Team
Founder and Director
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Mike consults, thinks, writes and researches on sustainability and responses to 21st century problems. He is the author of acclaimed books, including A Climate of Truth, There is No Planet B: A Handbook for the Make or Break Years, and How Bad Are Bananas? The carbon footprint of everything. He is a professor at Lancaster University, where his research includes supply chain carbon modelling, sustainable food systems and the environmental impact of ICT. He has made numerous speaking, radio and television broadcast appearances to promote public awareness of sustainability and climate change issues.
Mairéad Brown
Chief Fixer and Assistant
to Mike Berners-Lee
Mairéad greases the wheels at Small World, makes things happen and is assistant to Mike Berners-Lee. She has a BA in Law from Cambridge University and an MSc in Philosophy and Public Policy from the LSE. Her thirst for understanding the world has taken her from projects mapping coral reefs in Madagascar, to studying in Japan, to human rights work in rural Uganda and even management of an Irish pub in Kampala. It was from ski touring in the Arctic that her personal experience of the changing environment focused her efforts on the climate emergency. Mairéad supports Mike in all aspects of his work and also works closely with the rest of the team.
Tom Notman
CEO
Tom is an experienced business leader with a rich background in both the public and private sectors, focusing on energy, infrastructure, and digital transformation. He holds a Joint Honours BSc in Environmental Geology from the University of Strathclyde and has always been passionate about tackling climate change and promoting sustainability. Throughout his career, Tom has successfully led teams and businesses to deliver significant commercial, operational, and climate adaptation goals. He's also worked as a consultant on various innovation and sustainability projects, collaborating with policymakers to help shape decarbonised UK energy systems.
Dr Dmitry Yumashev
Principal Consultant
- Land use
Dmitry has a background in applied mathematics and started his career as an aerospace scientist before moving to sustainability and climate change. He has worked on a range of projects with partners from academia, the private sector, the UK Government and the United Nations. At Small World Consulting, Dmitry leads the portfolio of projects on assessing landscape-level carbon emissions and land use change options to aid carbon sequestration. Recent clients include all UK National Parks, all Welsh AONBs, Cotswolds and Cannock Chase National Landscapes, Cumberland and Westmorland and Furness Councils, and private estates.
Matt Bond
Senior Consultant
Matt graduated with a 1st Class degree in Natural Sciences and Business Management from the University of Cambridge, where he also became involved in projects to reduce the environmental impact of the university. Matt developed his interest in carbon emissions through a Master’s by Research at Lancaster University; producing a tool to calculate the carbon footprint of the UK’s electronic waste recycling system. He is excited to be contributing to the field of sustainability through his work on carbon footprint and sustainability research at Small World.
Dr Ben Lane
Senior Consultant
Ben started his career as a physicist, studying at Imperial College, before becoming interested in the socio-technical challenges of zero emission vehicles as a clean climate tech. This led to him completing a PhD in automotive fuel cells at the Open University. After a decade working as a consultant, in 2010, he co-founded Zapmap, now the UK's leading EV charging app, as a way to support EV adoption. More recently Ben has been active in assessing GHG removal pathways and policy development for climate interventions for which he holds a Research Fellowship at INTI International University in Malaysia.
Dr Tom Davies
Consultant​
Tom has a background in Molecular Biology and studied for a PhD in photosynthesis at The University of Sheffield. Whilst at Sheffield he co-authored a sustainability audit that formed the basis of the university's sustainability strategy and campaigned for the university to switch to a clean energy supplier. Tom also undertook a PhD placement at Small World Consulting in 2020, working extensively on the updated version of How Bad Are Bananas? Returning to SWC in 2022, Tom now works on various consultancy projects, including the development of carbon calculator tools.
Victoria Harvey
Consultant​
Victoria has spent 17 years in the UK advertising production and media sector, with the past decade dedicated to advancing sustainability within the industry and running her own consultancy. She has played a key role in establishing sector-wide accountability for emissions related to creative digital media storage and has contributed to the development of industry-standard carbon calculators in both the UK and the US. Victoria has a master’s degree in international development and is an IEMA practitioner. Her PhD at the University of East Anglia explored the ways in which the advertising industry can pursue climate-focused objectives rather than solely capitalist and consumption-driven goals.
Patricia Mogrovejo Roman
Consultant
Patricia is an industrial engineer from the Pontifical Catholic University of Peru (PUCP), and also has a Master's in Environment and Development from the University of Leeds. She worked at the Peruvian Life Cycle and Industrial Ecology Network (PELCAN) on various environmental projects using Life Cycle Analysis. She was also a teaching assistant at PUCP, on the Environmental, Processes and Quality courses, and has consulted with the United Nations on ECLAC projects to help small farmers reduce their carbon footprint. Patricia is now enjoying using her experience and skills to contribute to sustainability projects at Small World.
Alex Boyd
Consultant
Alex has an MPhys in Physics, Astrophysics and Cosmology from Lancaster University. After graduating, he was an intern with a local sustainability charity researching methods to estimate the potential energy generation from solar PV in Ambleside. He became an SWC intern in March 2020 and quickly developed an interest in EEIO modelling and carbon accounting. He's assised with various consultancy projects including GHG audits, menu calculators, and Big Picture frameworks. Alex is nearing the end of his PhD in partnership with SWC and the Centre for Global Eco-Innovation. He's developed a global MRIO model to help companies better assess their scope 3 emissions.
Dr Tom Higgs
Consultant
Tom has a background in Physics, having studied at Royal Holloway and also at Cambridge, where he completed his PhD on superconducting spintronics. While continuing to work in Physics during the pandemic, Tom became more concerned with working on the challenges to overcome the climate crisis. He had previously followed his interest in sustainable transport to work as a smart mobility engineer. Tom enjoys applying his training in precise yet systemic thinking to carbon accounting and consultancy work.
Rosie Watson
Consultant
Rosie has BA in Environment and Business from Leeds University. She is interested in combining rigorous data with a holistic sustainability strategy and business engagement. She's worked as a Sustainability Manager at a sports brand, for various environmental charities, and is now back, better than ever, at Small World for the fourth time, after initially starting as a student intern. She also once ran 4800 km from the UK to Bulgaria, interviewing people about climate change.
Mira Kracke
Junior Consultant
Mira began her academic journey with a bachelor’s degree in environmental sciences from Leuphana University Lüneburg, Germany before venturing to the UK to earn an MSc in climate justice from Glasgow Caledonian University. Her professional journey included a research assistant role at Urgewald's China Desk, where she focused on climate and resettlement impacts of international development projects. Mira’s passion for driving positive change has now brought her to Small World Consulting, where she continues her mission of advancing climate justice.
Charlie Westney
Comms and Marketing Lead
Charlie's passion is making complex environmental issues easy for others to understand. She has a BSc in Ecology and a PGDip in Interpretation. Her lifelong fascination with the natural world has led her to roles with Nature journal, the UK National Parks and Friends of the Earth. Having worked across various digital channels, she now relishes strategic communications planning. At Small World, she leads on communicating what we do, why we're unique, and why organisations should work with us to help them deliver the real changes the planet needs.
Morgan Neilson
Junior Consultant
Morgan is a graduate of Physics from Lancaster University, specialising in energy systems. His degree included a placement with EDF Energy working on computer models for the UK’s operational nuclear fleet, and learning more about industry practices and practical implementation of government policy. Founder of Lancaster University’s Wildlife and Conservation society, he worked on tackling the ecological crisis, monitoring and conserving biodiversity on campus. Morgan's worked on the sustainability agenda at Green Lancaster, helping promote a circular economy at the university. He now helps SWC support organisations as they transition toward a more sustainable future.
Jenny Lyon
People and Processes Lead
Jenny worked as a translator (French to English) and proofreader from 2009, and has long been attentive to environmental issues. A wish to work on more climate-friendly subject matter led her to study an MSc in Sustainable Energy at CAT, Machynlleth (Wales). After graduating in 2020 she worked for a local sustainability charity, helping Cumbrian householders to improve their home energy efficiency. She has a keen interest in restoring nature’s “lost” habitat and encouraging uptake of low-carbon transport. Jenny helps with the administrative running of Small World, and supports the team with day-to-day operations.
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